Guides and honest comparisons for Google Ads
Evergreen guides that stay maintained and current, not dated articles that age out of a feed. Start here if you want a reference you will come back to.
Guides
Comparison Best AI tools for Google Ads
An honest, sourced comparison of eleven ways to run Google Ads with AI, from RunPPC, Optmyzr, Adalysis and Opteo to Ryze AI, Adzooma, Semrush, WordStream, AdCreative.ai, Madgicx and Google's own built-in automation: what each is best at, how changes happen, and who it suits.
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Alternatives Ask Advisor alternative
Google's own AI assistant for Google Ads is free and good. Here is what it does well, where it stops, and the point at which a small business needs something it cannot do.
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Alternatives Opteo alternatives
Opteo Basic is built for ten accounts and the spend that goes with them. If you run one Google Ads account, here is what that actually buys you, what Opteo does better, and who should stay exactly where they are. Every figure read at Opteo's own pages and dated.
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Alternatives Optmyzr alternatives
Optmyzr Essentials is sold for twenty-five accounts, and its spend slider has no minimum. If you run one Google Ads account, here is what that plan actually buys, what Optmyzr does better, and why most readers should stay. Every figure read at Optmyzr's own pages and dated.
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Alternatives Adzooma alternatives
Adzooma's Free plan costs nothing and connects every ad account you have, across Google, Microsoft and Meta. Here is what it leaves for you to do, who should stay on it, and when paying for an agent makes sense. Every figure read at Adzooma's own pages and dated.
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Alternatives Ryze AI alternatives
Ryze AI runs ads across Google, Meta, TikTok and LinkedIn, and can act on its own. If you would rather approve every Google Ads change first, here is what each one does, what it costs once credits and spend-based fees are counted, and who should stay. Every figure read at Ryze's own pages and dated.
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Pricing guide What Google Ads management costs
What agencies, freelancers, in-house hires and software actually charge in 2026, the pricing models behind those numbers, and the ad spend at which each option starts to make sense. Every figure read at its own source and dated.
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Guide Google Ads for small business
The pillar guide: what to run first, in what order, and how to lower the cost of every lead it brings you. Search and Performance Max, written for the owner doing it themselves.
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Guide Google Ads conversion tracking
The five ways Google can count a lead, how they differ, and the tracking mistakes that hide a real cost per lead. Calls and form leads, counted separately and honestly.
Read the guideEvery guide here is maintained rather than published and forgotten: each carries the date it was last checked and links to the source behind every figure on it.